Your clients can tell
when they've been
put on a list.
Every automation template sounds the same. Generic. Corporate. Robotic. Your agency doesn't sound like that. Your automations shouldn't either.
I can hear where you're from.
Your automations should sound like where you're from.
As soon as you start speaking, I can tell if you're from Minnesota or Mississippi. You can hear it. We speak in manners our customers are used to. Your automations should do the same.
Southern Agency
Mississippi
"Hey there! Just wanted to check in with y'all about your renewal coming up next month. We've been working with your family for years, and we want to make sure you're still covered the way you need to be. Give us a holler when you get a chance!"
- Uses "y'all" naturally
- Warm, personal tone
- "Give us a holler" - regional phrase
Midwestern Agency
Minnesota
"Hi there! Just wanted to reach out about your upcoming renewal next month. We've been working with you folks for years, and we want to make sure you're still covered the way you need to be. Feel free to give us a call when you have a moment!"
- Uses "you folks" instead of "y'all"
- Polite, professional tone
- "Give us a call" - standard phrasing
Bilingual Agency
Spanish & English
"¡Hola! Solo queríamos comunicarnos sobre la renovación de su póliza el próximo mes. Hemos trabajado con su familia por años, y queremos asegurarnos de que siga cubierto de la manera correcta. ¡Llámenos cuando pueda!"
- Spanish text and email output
- Culturally appropriate phrasing
- Same warmth, different language
This is the same renewal reminder. Same stage. Same timing. Same goal. But it sounds completely different because each agency sounds different. If you're in Mississippi, your emails say y'all. If you're in Minnesota, they don't.
What the Brand Voice Profile Captures
It takes about 20 minutes. You answer questions. The Architect learns how your agency talks. Then every automation it builds sounds like you.
Tone & Formality
Are you warm and casual, or professional and polished? Do you use contractions? Do you sound like a friend or a consultant?
Regional Dialect
Y'all or you all? You folks or you guys? Give us a call or give us a holler? Regional voice matters.
Target Audience
Do you serve farmers? Young families? Business owners? The language you use with a 28-year-old renter is different than a 60-year-old homeowner.
Spanish/English Output
Your automations can generate messages in Spanish and English. Not translated templates—messages written natively in each language.
E&O Terms to Avoid
We know the words that cause problems in automated insurance communications. Your brand voice stays authentic while staying compliant.
20-Minute Process
You answer questions about how you communicate. The system captures your voice. Every automation built after that sounds like your agency, not a template.
Why This Matters
Without Brand Voice
"Dear Valued Customer, Your policy renewal is approaching. Please contact our office at your earliest convenience to review coverage options. We appreciate your business."
- Sounds like everyone else
- Client feels like a number
- Trust slowly erodes
With Brand Voice
"Hey there! Just wanted to check in with y'all about your renewal coming up next month. We've been working with your family for years, and we want to make sure you're still covered the way you need to be. Give us a holler when you get a chance!"
- Sounds like your agency
- Client feels valued
- Authentic relationship preserved
The truth: As soon as you start sending out a bunch of robotic generic messages and somebody ultimately feels like they've gotten thrown on a list, the challenge is they're not going to respond. You slowly but surely erode that trust. Your clients can tell.
Your brand voice is captured. Now what?
Once the Architect knows how your agency talks, it uses that voice to build every automation. Renewal sequences. New lead follow-ups. Service ticket responses. All in your voice. All in minutes.
See How the Architect Uses Your Brand VoiceEffiZoom Support
How can we help you today?